About Me
I am an experienced design lead, currently leading UX design at VMware by Broadcom to deliver solutions that meet both business goals and user needs. I am passionate about bringing human centered approach to the table for web and mobile platforms. Working with global teams & companies has helped me in understanding designing experiences that scale across cultures.
As an empathetic leader, I work closely with teams to evangelize design across the organization, empower junior designer & help them with individual professional growth.
Originally from Pune (India) I currently call Oakland (CA) a home.
…and I’m crazy about vegetarian food, wine, making clay sculptures and traveling to places near & far!
Leadership Principles guiding my design outcomes
EMPATHY
I believe in connecting and building trust with all teams finding common ground to move forward
EMPOWER
Listening & asking right questions is far more empowering path forward than dictating solutions.
DIVERSITY
When diverse views & fresh perspectives are combined, we elevate each other & get creative solutions.
COLLABORATE
We are in the team sport; No big or small task. Driving to the outcome and being accounted for it.
CURIOUS
I strongly believe in looking for answers with open mind & asking the what-ifs pushing the boundaries.
VISIBILITY
Bring visibility to UX work and share across the organization to put the design work in front of leaders.
Experience
VMWare by Broadcom
Staff UX Designer
Sep 2023 - Present, Palo Alto CA
Managing the end to end Applications & Services experience within VMware Tanzu Application Platform. As UX lead, working collaborative with various stakeholders to launch the new VMWare Cloud product, Tanzu Application Platform. Leading all UX activities from ideating new product to research to final designs for launching Tanzu Platform for general availability to VMWare customers.
Amazon
Sr UX Designer
Sep 2020 - July 2023, Seattle WA
Led end to end design for AWS Fraud Prevention organization. Worked closely with various business & product stakeholders to identify business opportunities, understand customer needs and envision the right design solutions. Conducted user research and managed all design activities to support the development.
StubHub
UX Manager/Designer
Mar 2011 - May 2020, San Francisco CA
Managed a team of UX designers for StubHub’s consumer & professional seller experience. Responsible for overseeing the seller experience across responsive site, native apps & for global audience. As design leader, collaborating with cross-functional teams to ensure delivering meaningful experiences while achieving the business objectives.
Sr. UX Designer
Led multiple UX design projects for buyer & consumer account experience. Worked closely with product, engineering & business teams to identify unmet customer needs, design engaging features and flows that meet business goals & address those customer needs.
Accenture
Asso. Manaer, UX Design
Apr 2009 - Mar 2011, Mumbai India
Managed the team of interaction designers, visual designers and UI developers to drive user experience & provide quality solutions to the client. Worked closely with clients from various geographies like USA, UK, Korea and Australia as Project Lead. Actively participated in pre-sales activities like solution design, estimation and sales approach for User Experience team. Also conducted UX training for various teams & new hires.
Awards
StubHub - Patent submitted
eBay Top Talent Award
StubHub Hack-a-Thon – 2nd prize winner
StubHub Spot Award - Initiative UX Lead
StubHub Spot Award - T-shirt Design
StubHub Hack-a-Thon – 3rd prize winner
Accenture - Top Performer Award
Education
Master of Science
Industrial & Mgmt Systems Engg. Uni. of Nebraska-Lincoln
Major - Human Comp Interaction
CUA (Certified Usability Analyst)
Human Factors Intl., New York City, NY
Visual Design
General Assembly, San Francisco, CA
Design Leadership
CooperU Design Consulting, San Francisco, CA