About Me

As an experienced Design Lead, I specialize in delivering solutions that balance business goals with user needs. I enjoy solving for ambiguity by applying a human-centered approach across web, mobile and complex platform ecosystems. My work with global orgs has given me a deep understanding of how to design experiences that scale across cultures while maintaining simplicity and impact. I believe in approaching any design with curiosity & problem-solving mindset while bringing all teams together for shared goal.

I am also an empathetic leader—collaborating closely with teams to evangelize design across organizations, mentoring junior designers, and helping them grow both professionally and personally. My goal is always to foster a culture of creativity, clarity and impact, ensuring that design not only solves problems but also creates meaningful connections.

Originally from Pune (India) I currently call Oakland (CA) a home.

…and I’m crazy about vegetarian food, wine, making clay sculptures and traveling to places near & far!

Leadership Principles guiding my design outcomes

EMPATHY

I believe in connecting and building trust with all teams finding common ground to move forward

EMPOWER

Listening & asking right questions is far more empowering path forward than dictating solutions. 

DIVERSITY

When diverse views & fresh perspectives are combined, we elevate each other & get creative solutions.

COLLABORATE

We are in the team sport; No big or small task. Driving to the outcome and being accounted for it.

CURIOUS

I strongly believe in looking for answers with open mind & asking the what-ifs pushing the boundaries.

VISIBILITY

Bring visibility to UX work and share across the organization to put the design work in front of leaders.

Experience

VMWare by Broadcom

Staff UX Designer

Sep 2023 - July 2025, Palo Alto CA

Managed the end to end Applications & Services experience within VMware Tanzu Application Platform. As UX lead, worked collaborative with various stakeholders to launch the new VMWare Cloud product, Tanzu Application Platform. Led all UX activities from ideating new product to research to final designs for launching Tanzu Platform for general availability to VMWare customers.


Sr UX Designer

Sep 2020 - July 2023, Seattle WA

Amazon

Led end to end design for AWS Fraud Prevention organization. Worked closely with various business & product stakeholders to identify business opportunities, understand customer needs and envision the right design solutions. Conducted user research and managed all design activities to support the development.


Managed a team of UX designers for StubHub’s consumer & professional seller experience. Responsible for overseeing the seller experience across responsive site, native apps & for global audience. As design leader, collaborating with cross-functional teams to ensure delivering meaningful experiences while achieving the business objectives. 

Sr. UX Designer

Led multiple UX design projects for buyer & consumer account experience. Worked closely with product, engineering & business teams to identify unmet customer needs, design engaging features and flows that meet business goals & address those customer needs.

UX Manager/Designer

Mar 2011 - May 2020, San Francisco CA

StubHub


Asso. Manaer, UX Design

Apr 2009 - Mar 2011, Mumbai India

Accenture

Managed the team of interaction designers, visual designers and UI developers to drive user experience & provide quality solutions to the client. Worked closely with clients from various geographies like USA, UK, Korea and Australia as Project Lead. Actively participated in pre-sales activities like solution design, estimation and sales approach for User Experience team. Also conducted UX training for various teams & new hires.


Awards

  • StubHub - Patent submitted

  • eBay Top Talent Award

  • StubHub Hack-a-Thon – 2nd prize winner 

  • StubHub Spot Award - Initiative UX Lead 

  • StubHub Spot Award - T-shirt Design 

  • StubHub Hack-a-Thon – 3rd prize winner 

  • Accenture - Top Performer Award 


Education

  • Master of Science

    Industrial & Mgmt Systems Engg. Uni. of Nebraska-Lincoln

    Major - Human Comp Interaction

  • CUA (Certified Usability Analyst)

    Human Factors Intl., New York City, NY

  • Visual Design 

    General Assembly, San Francisco, CA

  • Design Leadership

    CooperU Design Consulting, San Francisco, CA 

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