Tanzu Data Services

Designing Tanzu Data Services Experience

  • Lead design strategy, systems-level thinking & execution for Applications and associated Tanzu products with fellow designers

  • Launch a net-new experience to simplify how data services were discovered, consumed, and managed

  • Collaborate with cross functional team to drive strategic initiatives, alignment and establish scalable processes

  • Manage user research enabling informed product decisions

Platform: Tanzu – A cloud-native application platform

Team: Design, Product, Engineering, Business, Tech Sales

Impact: +10% platform adoption | −22% support calls | Improved customer satisfaction

Tanzu is a cloud-based application platform that enables organizations to build, deploy, and manage applications alongside critical data services. These services are essential for application functionality but previously lacked a unified, user-friendly way to be accessed and managed—leading to fragmented developer experiences and limited visibility for platform admins. Platform value comes from easily facilitating the exchange between Service Providers and Service Consumers. Easy exchange drives more services…Driving more services on platform means…Expanded workload applicability & Expanded workload applicability

My Role in Tanzu

The Challenge

Before our work began:

  • Developers could only access data services via limited CLI, spread across multiple tools with no GUI.

  • Admins lacked visibility into service performance and cost.

  • Platform engineers had no centralized way to publish or manage services.

This created friction across the board, reducing adoption and generating high support volume.

As a newly formed team building from the ground up, I had to influence cross-functional stakeholders, define product direction with no precedents, and evangelize a user-centered design process from day one.

Business Goals

  • Increase adoption of Tanzu platform among developer community by providing data services

  • Reduce support calls by helping developers self-serve to identify services and attach to applications

  • Improve trust and satisfaction among users

My Design Process

Being a new team and no existing product solution, my goal was to influence stakeholders and team to approach from user’s perspective. I with fellow designers used various phases of design methodology to evangelize user centered process. This helped the team to understand we are solving right problem and considering all possible solutions.

Who Are The Users

Research & Alignment

I led foundational user research across internal and external teams:

  • Conducted interviews with developers and platform engineers to uncover core frustrations and unmet needs.

  • Identified key use cases for both producer and consumer workflows.

  • Synthesized findings into actionable personas, journey maps, and opportunity areas

Research Insights

Producers

  • No option to add new service for helping application users

  • No option to manage services

  • No way to understand the performance of services and how much the usage is costing to the org

Consumers

  • Have to use multiple products to use services and other necessary features

  • No easier way to launch service instances, frustrating experience

  • Poor performance due to separate product usages

What Are We Solving For

How might we help producers and consumers use the required services and solve for following:

  • Increase business resiliency with availability of data services

  • Simplify developer collaboration with service publishing

  • Empower the teams with marketplace of Tanzu software across runtimes

Design Brainstorm

Design Thinking Workshops

To establish a shared product vision, I facilitated multi-disciplinary workshops:

  • Mapped key tasks and interactions across personas.

  • Defined an ideal-state flow for publishing, discovering, and managing services.

  • Used storyboarding to visualize complex workflows and align on north-star experiences.

Participants

  • Design

  • Product

  • Engineering

  • Business/Marketing

  • Tech. Sales

Storyboards

I chose storyboards to communicate user’s work flow so that team can quickly identify user pain points and moments of delight. They also help foster collaboration by making complex ideas easier to understand.

Designs

I with designers on the project created Services vision, wireframes & final mocks as a unified GUI experience for both producer and consumer roles:

  • For Producers: Ability to manage the service marketplace, add offerings, and monitor service health.

  • For Consumers: Step-by-step flow to discover services, create instances, and manage service lifecycles.

  • Built modular, scalable patterns that could grow with the platform and serve future extensibility.

Producer’s Key Tasks:

  • Manage services marketplace

  • Add new services to marketplace as needed

  • Monitor service and it’s parameters

Tanzu Dashboard

Publish service

Consumer’s Key Tasks:

  • Select required services from marketplace

  • Create instance of the required service

  • Manage installed service instances

Service Marketplace

Create Service Instance

Marketplace

Service List

Service Details

Topology

Getting Buy-In

To drive execution:

  • Partnered with PMs to define MVP scope and success metrics.

  • Presented research insights and prototypes to engineering, marketing, and leadership to gain alignment.

  • Iterated with technical leads to ensure feasibility and coherence across backend systems.

Impact

Successfully launched the first GUI-based Data Services experience with Marketplace in Tanzu. Created foundational service patterns that scaled across future Tanzu capabilities.