Tanzu Data Services

Designing Tanzu Data Services Experience

  • Lead design strategy, systems-level thinking & execution for Applications and associated Tanzu products

  • Launch a net-new experience to simplify how data services were discovered, consumed, and managed

  • Collaborate with cross functional team to drive strategic initiatives, alignment and establish scalable processes

  • Manage user research enabling informed product decisions

Design-led Product

Strategic Thinking

Stakeholder Alignment

Platform:‍ ‍

‍Tanzu – A cloud-native application platform

My Role in Tanzu

Team:‍ ‍

Design, Product, Engineering, Business, Tech Sales

+10%

Platform Adoption

IMPACT

-22%

Support Calls

Customer Satisfaction

Tanzu is a cloud-based application platform that enables organizations to build, deploy, and manage applications alongside critical data services. These services are essential for application functionality but previously lacked a unified, user-friendly way to be accessed and managed—leading to fragmented developer experiences and limited visibility for platform admins. Platform value comes from easily facilitating the exchange between Service Providers and Service Consumers. Easy exchange drives more services…Driving more services on platform means…Expanded workload applicability & Expanded workload applicability

No GUI

Developers could only access data services via limited CLI, spread across multiple tools

THE CHALLENGE

Poor product experience without required features

No Visibility

Admins lacked visibility into service performance and cost

This resulted in

BUSINESS GOALS

No Dashboard

Platform engineers had no centralized way to publish or manage services

CollaborateD with PM to define business goals

  • Increase adoption of Tanzu platform among developer community by providing data services

  • Reduce support calls by helping developers self-serve to identify services and attach to applications

  • Improve trust and satisfaction among users

Created friction across the board

Reduced Product Adoption

Generated high support volume

MY DESIGN PROCESS

As a newly formed team building from the ground up, I had to influence cross-functional stakeholders, define product direction with no precedents, and evangelize a user-centered design process from day one.

I used various phases of design methodology to evangelize user centered process. This helped the team to understand we are solving right problem and considering all possible solutions.

WHO ARE THE USERS

I led foundational user research across internal and external teams:

  • Conducted interviews with developers and platform engineers to uncover core frustrations and unmet needs.

  • Identified key use cases for both producer and consumer workflows.

  • Synthesized findings into actionable personas, journey maps, and opportunity areas

RESEARCH INSIGHTS

Producers

  • No option to add new service for helping application users

  • No option to manage services

  • No way to understand the performance of services and how much the usage is costing to the org

Consumers

  • Have to use multiple products to use services and other necessary features

  • No easier way to launch service instances, frustrating experience

  • Poor performance due to separate product usages

WHAR ARE WE SOLVING FOR

How might we help producers and consumers use the required services and solve for following:

Increase business resiliency with availability of data services

Simplify developer collaboration with service publishing

Empower the teams with marketplace of Tanzu software across runtimes

DESIGN BRAINSTORM

I facilitated multi-disciplinary workshops to bring teams together for shared understanding and vision

  • Mapped key tasks and interactions across personas.

  • Defined an ideal-state flow for publishing, discovering, and managing services.

  • Used storyboarding to visualize complex workflows and align on north-star experiences.

Participants

  • Design

  • Product

  • Engineering

  • Business/Marketing

  • Tech. Sales

STORYBOARDS

I chose storyboards to communicate user’s work flow so that team can quickly identify user pain points and moments of delight. They also help foster collaboration by making complex ideas easier to understand.

FINAL DESIGNS

I created Services vision, wireframes & final mocks as a unified GUI experience for key tasks

  • Discover new services and select required service from marketplace

  • Step-by-step flow to create instance of the required service

  • Troubleshoot and manage installed service instances

  • Built modular, scalable patterns that could grow with the platform and serve future extensibility.

Tanzu Dashboard :

Developer focused dashboard with insights about key areas

Create Service Instance : Guided step-by-step process to create local version of selected service with plenty of help

Marketplace :

Easy to find required resources with visually highlighting on Tanzu supported resources

Service List :

Available service instances with required info in one glance

Service Details :

Service details with metadata, attached apps and visualizations of resource utilization & topology

Topology :

Visualization of services & other reouces are connected on the platform

GETTING BUY-IN

I and PM pitched the project with business & user benefits to get buy in leadership

To drive execution:

  • Partnered with PMs to define long term vision, MVP scope and business success metrics.

  • Presented research insights and prototypes to engineering, marketing and leadership to gain alignment.

  • Iterated with technical leads to ensure feasibility and coherence across backend systems.

IMPACT

Successfully launched the first GUI-based Data Services experience with Marketplace in Tanzu.

Created foundational service patterns that scaled across future Tanzu capabilities.